Yudum
Yudum is a Turkish brand of edible oils, best known for its sunflower and olive oil products. Established in the 1970s, it became one of Turkey’s most recognized household names in cooking oils, symbolizing purity, quality, and lightness in everyday cooking. The brand plays a major role in shaping Turkey’s packaged oil market.
Key facts
Brand background
Yudum entered the Turkish market as one of the first brands to sell refined edible oils in consumer-friendly bottles rather than bulk packaging. The name “Yudum,” meaning “sip” in Turkish, emphasizes lightness and taste. Over time, it became a staple in Turkish kitchens, known for consistent quality and reliable sourcing of raw materials.
Product range
The brand offers various oil types suited to different cooking needs. Its flagship Yudum Ayçiçek Yağı (sunflower oil) is prized for frying and everyday use. Yudum Riviera and Egemden olive oils cater to premium consumers seeking Mediterranean flavors. Each line highlights purity and lightness, often marketed under health-conscious messaging.
Market significance
Yudum helped modernize oil consumption habits in Turkey, promoting packaged oils as a hygienic and convenient alternative to bulk sales. Following its acquisition by the Savola Group, the brand expanded internationally and adopted advanced refining technologies, reinforcing its image as a trusted and innovative name in the regional edible oil industry.
Brand identity and advertising
Yudum’s advertising focuses on family, wellness, and the pleasure of cooking. Campaigns often associate the brand with Turkish home life and the Mediterranean diet, blending tradition with modern household values. The brand’s green and yellow packaging remains a recognizable symbol of quality oil across Turkey and neighboring markets.