Bizim
Bizim is a Turkish brand best known for its line of cooking oils, margarine, and other edible fats. Widely recognized across Turkey, it is positioned as a household staple for traditional and modern cooking, distributed under the larger Turkish food conglomerate Ülker, part of Yıldız Holding.
Key facts
Brand background
Introduced by Ülker, Bizim was created to offer accessible, high-quality cooking oils tailored to Turkish culinary traditions. The brand’s name, meaning “Ours” in Turkish, emphasizes local identity and shared family culture. It has become one of the most recognized edible oil brands in Turkey.
Product range
Bizim’s lineup includes sunflower oil, corn oil, blended vegetable oils, and margarine products used in home and professional kitchens. These are marketed for frying, baking, and general cooking, with emphasis on consistency and neutral taste suitable for Turkish cuisine.
Market presence and reputation
Bizim holds a strong share in the Turkish edible oils market, competing with brands like Yudum and Orkide. It is known for reliability, affordability, and wide availability across supermarkets and small retailers. Bizim products are also exported to neighboring regions with Turkish diaspora communities.
Corporate integration
As part of Yıldız Holding, Bizim benefits from the conglomerate’s extensive distribution network and quality control systems. This integration helps maintain consistent product standards and supports Yıldız Holding’s broader strategy in the fast-moving consumer goods (FMCG) sector.